#GIRLPOWERED


We're an empowering and forward thinking online fashion retailer

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Company Information


SMKG Online, Ltd is the parent company of the leading online retailer Goodbye Bread.

Goodbye Bread ™ is the new global destination for cutting edge fashion online. The place where rad girls can get inspiration, showcase their personal style and shop unique products.

We are known for our forward thinking editorial approach and directional selection of over 100 brands. Alongside the up-and-coming lines we curate, we also design our own clothes, shoes and accessories.

With offices and warehouse facilities in N.America and Europe our customers have access to a worldwide selection of curated merchandise. Visited by thousands every day we ship the coolest trends to customers in over 200 countries.

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Our Culture


Young & Stoked

Goodbye Bread was founded by a team of girls and boys with the vision to transform cutting edge and streetwear fashion online.

Counterculture Values

Our curation process pays tribute to individuality, underground subcultures and rebellious style.

Exceptional Service

We always strive to provide an exceptional service on all levels possible!

True Luv

We love what we do! We are equally passionate about fashion & awesome tech.

Contact Us


For customer care inquiries please click here

For job opportunities please click here

To contact our head office click here